I won’t be shy… I love books. Am I nerd? Who cares!
If you’ve even thought about building a career in copywriting…you must take a peak at the best copywriting books on the planet! These are my absolute favorite while also providing the most value.
Many of the e-book versions can be bought for a song. If you’re a more ‘hands-on’ reader who doesn’t go anywhere without a highlighter, the print versions might work better.
Either way…here’s what I recommend: Start with the first four on this list. If you only get through half of a book, that’s fine. The point is you focus on learning. You’ll make 6-figures copywriting if you have a growth mindset. Meaning, you want to be a sponge for all the knowledge floating around out there.
Just by reading these books, you’ll be miles ahead of all those ‘wannabe’ copywriters on the internet. Build your copy foundation now!
**NOTE: I want to be completely upfront with my readers. The links below to the best copywriting books are affiliate links to Amazon. I post them simply as a way to pay for the content and hosting you find on the site. Much of it for free. Do know, the commissions are tiny, but a way for you and I to both benefit. Thanks! **
Boron Letters book by Gary Halbert
Influence book by Robert Cialdini
Ca$hvertising book by Drew Eric Whitman
Tested Advertising Methods book by John Caples
The Adweek Copywriting Handbook by Joseph Sugarman
Breakthrough Advertising by Eugene Schwartz
The Copywriter’s Handbook by Bob Bly
Robert Collier Letter Book by Robert Collier
Ultimate Sales Letter by Dan Kennedy
Getting Everything You Can Out All You Got by Jay Abraham
Architecture of Persuasion by Michael Masterson
Ogilvy on Advertising by David Ogilvy
Scientific Advertising by Claude Hopkins